The health of the land is its capacity for self-renewal; conservation is "our" effort to understand and preserve this capacity.
                 — Aldo Leopold

A land and resource rush in the West threatens many of the values created by large landscapes, including culture, open space, clean water, and abundant wildlife. Often property owners, donors, and taxpayers support these values.

Our business model is based on four key assertions regarding a better way to reverse resource degradation and provide long-term conservation values:

1) Long-term conservation cannot be sustained by a system that relies on external cash infusions.

2) With the right management, multiple land-based enterprises can be integrated to create conservation outcomes that are profitable and sustainable.

3) Measuring, monitoring, and demonstrating desired outcomes provides both opportunity and incentive to foster ecologically responsible behavior.

4) No individual can create fully integrated outcomes; this requires concerted collaboration within properly structured systems.

To many, the conservation movement includes preservation of social wealth embodied in rural cultures. We understand how management of large tracts affects local communities and appreciate environmental justice issues often ignored by outsiders. Because both the government and special interest groups represent collections of individuals with diverse interests, we intend to produce specific conservation outcomes by working collaboratively with our partners to achieve high net conservation outcomes.

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